About Us

Everyone knows that one man. The man who commands a room from the moment he walks in. The man who can hold a conversation with anyone, about anything. He’s the kind of man everyone is drawn to. Men want to be him. Women want to be with him. His ambitions and values are built on something deeper. You can see it in his eyes; in the way he walks and holds himself; in the way he looks at others. Self-worth. He wears it like a well-tailored suit. 

You see, when you’ve got it, it sets you apart. Because it’s rare, powerful and unmistakable. It’s what makes a man of genuine substance; a man of deepest integrity; a man of true appeal.

And it starts with a certain scent. It announces his presence and lingers long after he’s moved on. It declares him to be a man of STATUS.